Joe Figueroa (El Principal)…

Currently one of the most sought after salsa / bachata instructor in the industry today. A professional dancer since his teens, Joe Figueroa has pushed the boundaries of the dance world with his exciting and innovative style of Latin Dance.

Joe began his career as a professional dancer for MTV Studios, and his unique style and talent quickly secured his reputation in New York City. Joe's extensive background in Freestyle, Pop and Hip Hop ultimately led him to work with legendary choreographer Jamie King, who has choreographed for an impressive array of stars including Britney Spears, Shakira and Madonna.

Premiere Salsa Instructor Choreographer Performer
In 2000, this accomplished artist and choreographer transitioned his passion and talent to the art of salsa dancing and quickly became a prominent figure on Philadelphia's burgeoning salsa scene with his unique body movement and choreography. Known as a premiere salsa instructor and performer, Joe has trained under the guidance of Rogelio Moreno, Jesus Morales, Josie Neglia, world-renowned salsa dancer Alex DaSilva, as well as with master salsa instructors in London, Milan and Australia. Joe combined his extensive knowledge of dance and creativity to develop a distinctive style of dance known as "Philly Style " — an explosive salsa and Bachata style that combines smooth moves with sharp, complicated turn patterns. This unique style has earned Joe the reputation as one of the Worlds Best Leads.

Philadelphia Latin Dance Lessons
Joe currently teaches Latin dance classes in Pennsylvania, New Jersey and Delaware and can also be seen performing weekly throughout the tri-state area. Thousands of students from all across the country have experienced his captivating style of teaching and instruction. This demand has led Joe to teach at workshops and congresses around the globe, including Puerto Rico, Brazil and even Greece. His amazing creativity and talent for salsa and Bachata leads students to seek his training from as far away as Hamburg and Seoul. Even Philadelphia ABC affiliate WPVI sought Joe's expert opinion on "Dancing to a Better Body" in a news story on September 13, 2006.

Music to the Masses
As a DJ Joe rounds out his versatility. Lessons, Performances and DJing Make him a "one man show" Joe currently DJ's his own latin night at the Reef nightclub in Philadelphia as well as every event and city he goes to. Being a dancer as well as a DJ gives Joe the ability to know exactly what songs are great to dance too. Making him a favorite DJ at every event.

When women are asked what Joe's greatest ability is, they respond by saying, "He can lead any woman at any level and make her feel like the queen of the dance floor."